Shikokuchuo

Shikokuchuo

四国中央市

Things to Do in and Around Shikokuchuo

Shikokuchūō City is an industrial city at the eastern edge of Ehime Prefecture. It was created in 2004 through the merger of Kawanoe City, Iyo-Mishima City, Doi Town, and Shingū Village. Its name was chosen with the hope that it would become the center of Shikoku. The city has long held first place in Japan for the shipment value of paper and pulp products, and is known as one of the country's representative paper towns. To the south of the urban area, the Hōō Mountain Range stretches out, along with the Suiha Highlands, where rapeseed and cosmos bloom, and a temple of the Shikoku 88-site pilgrimage.

Location

Where is Shikokuchuo?

Shikokuchūō City lies at the easternmost point of Ehime Prefecture, bordering Kagawa and Tokushima prefectures. True to its name, it sits at roughly the center of Shikoku, within easy driving distance of all four prefectural capitals. Matsuyama is about 82 kilometers away, Takamatsu about 69 kilometers, Kōchi about 61 kilometers, and Tokushima about 101 kilometers, leaving the city well connected in every direction.

To the north it faces the Hiuchi-nada, a part of the Seto Inland Sea, and to the south the Hōō Mountain Range rises up. The urban area spreads across the flat coastal land, with the mountains pressing in close behind it.

Local transport

Getting Around

The main stations of Shikokuchūō City are Iyo-Mishima Station and Kawanoe Station on the JR Yosan Line. From Okayama Station, a limited express crossing the Seto Ōhashi Bridge takes about an hour and a half, and the city is also linked by limited express from Takamatsu and Matsuyama stations. By air, Matsuyama Airport is the gateway, and from there you reach the city by a combination of bus and train.

The sightseeing spots in and around the city lie in the hills and on high ground, often some distance from the stations, so it works well to use Iyo-Mishima or Kawanoe Station as a base and combine local buses and taxis. Near Kawanoe Junction, the expressways heading toward Matsuyama, Takamatsu, and Kōchi meet, making the city convenient to reach by highway bus as well.

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Get to Know

About Shikokuchuo

Shikokuchūō City sits at the eastern edge of Ehime Prefecture, bordering Kagawa and Tokushima prefectures, and serves as a transport hub at the heart of Shikoku. Its industrial center, built up by papermaking, sits right beside the natural scenery of the mountains rising behind it. With pilgrimage temples and cherry blossom spots as well, the city has two faces, one as a center of industry and one where you can enjoy nature and history.

Japan's Leading Paper Town

A stack of blank white business cards on a light wooden surface.

Shikokuchūō has grown up together with paper. It ranks first in all of Japan for the shipment value of paper, pulp, and processed paper products, a position it has held for two decades. From newsprint and printing paper to sanitary papers such as tissue, a wide range of paper that supports daily life is made here. The city is also one of the country's leading producers of calligraphy paper, and the Kami-no-Machi Paper Museum lets visitors learn about the history and making of paper.

Suiha Highlands

A hillside covered in vibrant yellow flowers with a winding path, overlooking distant blue mountains under a partly cloudy sky.

Rapeseed flowers in full bloom

The Suiha Highlands spread across about 100 hectares around the 892-meter summit of Mt. Suiha. In spring, golden rapeseed flowers blanket the slopes, and from summer into early autumn, early-blooming cosmos take their place. On clear days the view reaches all the way to the Seto Inland Sea, drawing many visitors who come for the seasonal flowers.

Kawanoe Castle

A multi-tiered Japanese castle with white walls and dark roofs stands amidst green trees under a cloudy sky.

Kawanoe Castle stands on Mt. Washinoo in the eastern part of the city and is also known as Butsuden Castle. Long recognized as a stronghold overlooking the Seto Inland Sea, its current keep is a reconstruction.

About 900 cherry trees are planted on Shiroyama, the hill where the castle stands, and it fills with blossom viewers in spring. Because it sits on high ground close to the sea, the keep offers fine views over the Seto Inland Sea.

Sankakuji Temple

A traditional wooden Japanese temple with a multi-tiered roof stands among green and autumn trees, with a person at the bottom of its steps.

Sankakuji is the 65th temple on the pilgrimage of the 88 Sacred Sites of Shikoku. It is said that the great monk Kōbō Daishi visited here and carved and enshrined the temple's principal image, an Eleven-faced Kannon. The temple sits halfway up a mountain, and climbing the stone steps of the approach brings you to the main hall. Pilgrims still visit today, making it a quiet temple tucked into the hills.

The Taiko Festival

When autumn arrives, Shikokuchūō City turns its full attention to the taiko festival. Ornate floats called taikodai parade through the streets while teams of bearers compete to hoist their weight. The Kawanoe and Doi festivals take place in mid-October, and the Iyo-Mishima festival in late October. The kakikurabe, in which taikodai decorated with gold-thread embroidery clash against one another, is a sight worth seeing.

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