Tokyo Character Street

This shopping area is located on the B1 and 1st floors of "Tokyo Station First Avenue," which is directly connected to the Tokyo Station Yaesu Exit.

In addition to a gathering of official shops for popular games, anime characters, and television stations, the area also hosts limited-time pop-up shops and events. Among the items sold at each store are exclusive goods that can only be purchased here. Many products feature designs representative of Tokyo or Japan, making them ideal for souvenirs.

The following information introduces the permanent stores as of December 2025. Please note that limited-time shops and pop-up stores may also be present.

Game and Anime Shops

Pokémon Store Tokyo Station Shop

An official shop handling goods from the popular game series Pokémon. It is a small-format store designed around the concept of a "Pokémon Casual Shop," featuring a curated selection of items centered on Tokyo Station-exclusive goods.

Ultraman World M78

A specialty store for the Ultraman series, carrying everything from toys, miscellaneous goods, and daily necessities to apparel, food, limited editions, and collector's items. With goods ranging from nostalgic heroes to the latest series, it can be enjoyed by both parents and children.

Kamen Rider Store Tokyo

The very first "Kamen Rider Store," the world’s first official Kamen Rider goods shop. The store features digital signage where Kamen Riders from the Showa, Heisei, and Reiwa eras appear. The product lineup is broad, covering riders from all three eras, with a focus on the latest works.

Kirby Café PETIT

A specialty takeout sweets shop born from "Kirby Café," which serves menus inspired by the popular game series Kirby’s Dream Land. You can purchase cakes, puddings, and drinks modeled after characters and in-game items, as well as goods with sweets motifs.

Crayon Shin-chan Official Shop ~Action Department Store Tokyo Station~

The official shop for Crayon Shin-chan, one of Japan’s national anime. Inside the store, which is modeled after the "Action Department Store" frequented by the protagonist Nohara family, you can buy exclusive goods and other merchandise.

JUMP SHOP

This shop handles goods from Weekly Shonen Jump works such as Dragon Ball, My Hero Academia, and ONE PIECE. It also carries goods for popular manga that have not yet been animated, as well as limited-edition products, drawing many Jump fans.

DRAGON BALL STORE TOKYO

The world’s first DRAGON BALL store, opened in November 2025. The interior decoration reflects the world of the series, and with limited goods available only here, it is an irresistible space for fans.

Pretty Cure Pretty Store Tokyo Shop

The official shop for the Pretty Cure series broadcast on the TV Asahi network. Character boards of the currently airing Pretty Cure are set up at the storefront, and the photo studio where you can take pictures in Pretty Cure outfits is very popular (*Outfits are available in 110cm size only).

Prism Stone Tokyo Station Shop

The official shop for the Pretty Series, known for works like PriPara and Himitsu no AiPri. Amusement games are also installed and can be played during business hours. The Tokyo Station shop is also recreated in the "Soranoue Shopping Mall," a commercial facility in a metaverse space.

ONE PIECE Mugiwara Store Tokyo Station Shop

An official goods shop with a wide collection of items from the original manga and anime. Fans can immerse themselves in the world of One Piece through features like a photo spot of the protagonist Luffy and pillars decorated with panels from the original manga.

Movie-Related Shops

GBL Tokyo Station Shop

A brand for adults inspired by Studio Ghibli works. It offers a delightful range of items, including apparel based on American casual style, accessories that subtly express one's "favorites," and stationery for everyday use.

Donguri Kyowakoku

An official shop featuring goods from Studio Ghibli works, starting with My Neighbor Totoro. You can immerse yourself in the world of Ghibli inside the store, which is filled with the warmth of wood.

Character Shops

mofusand mofumofu Store

A shop for goods featuring the cute yet surreal cats created by popular illustrator "Juno." It offers a variety of miscellaneous goods, apparel, and original products, with items designed for easy daily use being particularly popular.

The Bears' School Jackie’s Marche

A lovely shop capturing the world of the children’s picture book series The Bears' School. A variety of items are available, including healing plush toys and miscellaneous goods for daily use.

Koupen-chan Hanamaru Station

This store carries goods from the illustration series featuring the baby emperor penguin "Koupen-chan" and its friends. There are also commemorative visit stamps, and many fans visit the shop regularly.

Sanrio Tokyo Character Street Shop

A Sanrio shop featuring characters such as Hello Kitty, Cinnamoroll, Pochacco, Pompompurin, and Kuromi. It also handles store-specific original goods.

Snoopy Town Mini

The official shop lined with goods featuring the dog character "Snoopy" and his friends from Charles M. Schulz's popular comic Peanuts. The lineup is diverse, ranging from plush toys and interior goods to sweets.

Sumikko Gurashi Shop Tokyo Station Shop

The official shop for San-X Co., Ltd.’s popular character series Sumikko Gurashi. Based on the theme "Everyone Gathers," the interior became even cuter and filled with Sumikko characters after its 2022 renovation.

Chiikawa Land TOKYO Station

The official goods shop for the popular character Chiikawa. On days when new products for seasons or events are released, or when limited items go on sale, many fans gather, and entry reservations may be required. Be sure to check the official social media in advance.

miffy style

A "Miffy" specialty store authorized by Dick Bruna, created through a collaboration between Dick Bruna Japan and Kiddyland (a subsidiary of Takara Tomy). You can buy Tokyo Station-exclusive plush toys and goods featuring collaboration designs between trains and Miffy.

Rilakkuma Store

A shop handling San-X character goods, primarily focused on the popular character Rilakkuma. The shop concept is "Happy life with Rilakkuma." It offers items that bring healing and color to daily life.

TV Station Official Shops

NHK Character Shop

A shop where you can buy goods for the NHK character "Domo-kun," popular E-Tele programs like Miitsuketa!, Bijutune!, and Nintama Rantaro, as well as Taiga dramas. The selection ranges from apparel and plush toys for children to collector's items for adults.

TBS Store

Features original goods for the TBS promotional character "BooBo" and the popular morning variety show Love It!, as well as popular dramas and variety shows. You can also check for the latest information on new programs and dramas inside the store.

Teleasa Shop

A shop handling goods for TV Asahi's character "Go-chan. (GoExPanda)," as well as anime, dramas, and variety shows. It also carries goods for national anime such as Doraemon and Crayon Shin-chan.

Tere-to Honpo

The official shop for TV TOKYO, where you can purchase goods for broadcast dramas, anime, and variety programs. Goods for Solitary Gourmet and the anime SPY×FAMILY are particularly popular.

Nittele-ya

The official shop for Nippon TV (NTV). In addition to goods for popular programs like the weather forecast character "Sorajiro," the entertainment variety show Shoten (broadcasting since 1966), and the anime Detective Conan, there is also an abundance of goods for current movies and dramas.

Fuji TV Shop Fuji-san Tokyo Station Shop

Sells goods for Fuji TV movies, anime, dramas, and variety programs. You can find items for national anime like Sazae-san and Demon Slayer: Kimetsu no Yaiba, as well as original characters "Gachapin and Mukku."

Other Shops

Gashapon Bandai Official Shop @ TOKYO STATION

A specialty store for Bandai's original capsule toy brand "Gashapon®." You can find a wide variety of products, including items from popular anime and games, sophisticated miniatures, palm-sized figures, and mini pouches. Most items can be purchased for between 200 and 500 yen, though recently there are many cases where larger figures are available as Gashapon for around 1,000 yen. (*Payment is cash/coins only. Products are rotated regularly, and items often end when sold out.)

Shochiku Kabuki-ya Honpo

A shop featuring products related to "Wa" (Japanese style), centered on Kabuki goods. With information on Kabuki performances, Kabuki DVD collections, and collaboration goods between Kabuki and various works, it makes "Kabuki" feel more accessible.

Tomica / Plarail Shop

In addition to being able to purchase Tomica and Plarail, the store features a large 3D LED vision screen, a massive wall display featuring about 700 Tomica cars, and a large Plarail diorama recreating Tokyo Station. You can immerse yourself in the world of these toys through digital mini-games where you can win non-sale items and the "Tomica Ippai Art" photo tool.

LEGO® Store

A brand store for LEGO® blocks featuring "Pick a Brick," where you can choose and buy parts of your favorite colors and shapes; "Build a Mini," where you can create minifigures from favorite parts; and a play corner. The "Engraved Keyring" service, where you can add text to a favorite block-shaped keyring to create an original item, is also popular.