Ginzan Onsen

One of Yamagata Prefecture’s hot spring towns, Ginzan Onsen draws visitors from Japan and around the world with its nostalgic, old-world townscape. The enchanting beauty of the town blanketed in snow is especially renowned.

Note: During autumn (November) and winter (December–March), private vehicle restrictions may be in effect. Check the latest information from Ginzan Onsen and the city of Obanazawa, Yamagata Prefecture.

A Hot Spring Town Known Across Japan

Ginzan Onsen originated as a hot spring and therapeutic bathing destination that flourished after silver mining — active since the Ashikaga shōgunate era in the 15th century — went into decline. A devastating flood in 1913 destroyed much of the town, but local business leaders led its reconstruction, shaping the hot spring district as it stands today. The town rose to nationwide fame in 1983 when it served as the setting for Oshin, a hugely popular NHK morning drama series.

Water Quality and Health Benefits

• Sodium-chloride and sulfate hot spring (low-osmotic, neutral, high-temperature)

The waters are said to be beneficial for cuts, burns, skin conditions, arteriosclerosis, neuralgia, and sensitivity to cold.

The water has a faint salty taste and a slight hydrogen sulfide odor, and is safe to drink. Drinking the spring water is believed to help with chronic digestive disorders, chronic constipation, chronic cholecystitis, gallstones, obesity, diabetes, and gout.

Note: Drinking more does not increase the benefits. A single serving of 100–200 ml is recommended. When drinking the spring water, use the cups provided at the spout — not from the bath itself — or cup the water in your hands.

A Taishō-Era Townscape Reminiscent of Demon Slayer

The hot spring district is lined with stylish wooden ryokan built during the Taishō and early Shōwa periods. Cobblestone walkways and gas lamps create a scene evocative of Taishō Roman — the romantic, Western-influenced aesthetic of early 20th-century Japan. Foot baths dot the promenade, offering a welcome rest along the way. At the far end of the district, Ginzan Hakugin Park provides a view of Hakugin Falls.

The historic townscape has been compared to the Swordsmith Village in the hit anime and manga series Demon Slayer: Kimetsu no Yaiba, drawing fans on pilgrimages to the site. Ginzan Onsen has also served as the model for locations in several other works — the Hinata Hot Spring Inn in Ken Akamatsu’s manga Love Hina, Dōzan Onsen in the anime Onimai: I’m Now Your Sister!, and the setting of the film Laplace’s Witch based on Keigo Higashino’s novel — making it a beloved destination for fans of many different series.

Taxi Tours to Experience the Best of Ginzan Onsen

Visitors can book a tour that pairs a meal of Yamagata’s signature niku soba (cold buckwheat noodles topped with meat) with a visit to Yamadera, a mountain temple celebrated for its stunning scenery and once visited by the haiku master Matsuo Bashō. An alternative tour combines niku soba with an iaidō (Japanese swordsmanship) experience.

Since the tours run by taxi, even solo travelers can book a spot. Skip the hassle of driving and simply relax as you take in the sights.